Low-Cost
Marketing Systems Guaranteed to Grow Your Lawn Care or Landscaping
Business.
Lawn
Care Marketing Magic is a small business marketing company
started by Chestin Salisbury and located in
Charlotte, NC. I specialize in helping lawn care maintenance and
landscaping businesses create and implement marketing systems
that attract qualified prospects and customers. These systems
are based on time-tested principles of online and offline direct
response marketing.
What
is direct response marketing? We're not sure what Websters
would say, but our definition of direct response marketing is
communicating with prospects or customers in a way that prompts
them to do something that can be tracked in response to an ad
or marketing piece. We firmly believe that it's the most
effective form of marketing that ANY business can do, especially
lawn care maintenance and landscaping businesses with limited
budgets.
So
why is direct response marketing the secret weapon for your lawn
care maintenance businesses?
You
see, when you're a small business owner spending money on advertising,
you need every dollar you spend today to be returned tomorrow
in the form of profits. That means you should really scrutinize
any marketing activities that you do. If something can't be tracked,
can't be held accountable, and if you can't measure effectiveness
very quickly then you should think twice about spending the money.
Only
direct response marketing gives you the ability to track results
almost immediately. And powerful direct response marketing has
the ability to quickly create streams of highly targeted, highly
qualified prospects and customers.
While
there are many ways to market your lawn care maitenance or landscaping
business, nothing will give you more 'bang for you buck' than
following the time-tested and proven techniques of direct response
marketing such as lead generation advertising, direct mail
sequences, and lately, carefully targeted internet marketing campaigns.
In
addition to the direct response marekting tools mentioned above,
I also specialize in creating marketing systems for the lawn care
maintenance industry that will increase the profitability of
your existing customers, increase referrals for your business,
and create relationships with other service providers that
are servicing your ideal customers and prospects.
Read
more about the various marketing services we offer.