Thursday, December 14th, 2006 From the Desk of Chestin Salisbury RE: Put AT LEAST $15,000 MORE In Your Pocket in 2007....Guaranteed!   Dear Lawn Care or Landscaping Professional,   Imagine for just a moment all the great things you could do for your business, for yourself, and for your family if you had an extra $15,000 in your pocket at the end of next year? Or what if it was an additional $20,000? Heck, why not $30,000 or more?

For the few wise business owners that act quickly, the possibility of adding $15, $20, or even $30,000 or more is as certain as the sun rising tomorrow.

 

IT WILL HAPPEN...and I'm putting myself on the line to make sure it does.

 

Here's the deal. I've worked with and spoken with countless LCO's in this past year that are hard working, dedicated, and focused on building a solid, long-term business. Just about every one of them works hard at providing a great service and is extremely knowledgeable about how to create a picture perfect lawn or landscape.

 

However, they struggle when it comes to developing a stream of interested, qualified prospects. They have customers that have been with them for years, but one day call to inform them they're moving on to another service provider. Or, they struggle to consistently upsell or cross sell the additional services they provide.

 

My heart always goes out to these folks because they're working so hard to achieve the American dream, but all they're finding is a wicked roller coaster ride. Now I'm not saying that building a business doesn't require hard work and effort, but what most of these LCO's are missing is the key ingredient to building any business.

 

As you no doubt know, if you can't market your business......you don't have a business!

 

Building a successful business requires you to not only provide exceptional service, but also continually attract new customers and sell additional services to existing customers.

 

In fact, there are only 3 ways any business can grow:

• Get new customers
• Sell additional services
• Sell your services more frequently

That's it. If you're not constantly working on ways to make all 3 of these activities happen simultaneously, your may grow in some areas, but it will be like having a leaky bucket. If the water stops running, you'll soon have an empty bucket.

Now, I know what you're probably saying: "But how can I do all these things PLUS worry about providing excellent service to my existing customers?" Or, "I've tried these things but they don't work."

Believe me, I know where you're coming from.

It can take a huge effort to make sure each of these 3 activities happen simultaneously. Plus, how can you be sure you won't be wasting huge amounts of time and money?

The key to incorporating each of these marketing activities, PLUS running a successful lawn care or landscaping buseinss, PLUS providing exceptional customer service, PLUS making sure you have the time and money to enjoy all your hard work is...

You Must Implement Systems!

I will be hosting a series of 6 teleseminars beginning on Wednesday, December 27th. These 60-90 minute calls will occur once a week at predetermined times. During each call, I will cover a critical element in creating your very own market dominating customer acquisition and retention system.

Each call will include sections where I'll be teaching and instructing you on the ins and outs of creating your magnetic marketing system. But, it will also include portions of Q & A where you'll have the opportunity to ask me very specific and detailed questions about your individual business.

Now, these aren't your typical teleconferences where you hear about a bunch of great ideas and techniques, but walk away scratching your head wondering how to actually implement them. With these highly instructional teleconferences, you will learn very specific techniques for putting together your very own profit pulling marketing system.

But, you won't just learn about all these profit pulling techniques, we'll actually apply them to YOUR business and build YOUR system together! That's means you'll walk away from each call with a very clear plan of attack for attracting more customers, better customers, and more work from your existing customers.

Next, in addition to the 6 weekly teleconferences, you'll also receive 6 private one-on-one, 30-minute telephone consultations with me over the course of the 6 week program. On these private calls we'll discuss in detail the specific exercises and activities we talked about on the previous teleconference and together we'll work through any issues or challenges you might have in getting your system in place.

At the end of each of these calls, I'll make sure you have a thorough understanding of what your 'next steps' should be and what exactly it's going to take to make them happen. This will be the same information and insight I give my clients that pay me thousands of dollars to turn their marketing programs from barely breathing to profit pumping!

Next, prior to each teleconference you'll receive written, step-by-step implementation and fast-action guides that I will use to guide each call. This powerful tool will serve as your treasure map leading to the pot of gold at the end of our time together.

With these fast-action guides you'll be able to follow along as we discuss each profit producing principle and jot down the ideas and inspiration you'll receive as it relates to your individual business.

Then, once each call's over you'll have a record of the things we discussed, as well as a task list of items you'll want to accomplish prior to the next call.

Again, these written step-by-step implementation guides will serve as your treasure map to increasing your revenue by AT LEAST $15,000 in 2007!

Next, you'll receive a number of powerful, customer catching cut-n-paste marketing tools that will arm you with your very own arsenal of reusable marketing materials that are guaranteed to attract more customers, better customers, and convert your existing customers into loyal, ravenous fans.

So the next time you need to put togehter a marketing campaign, there won't be anymore scratching your head wondering where to start. You won't have to scour the various internet forums hoping to find a sales letter or postcard template that might bring in a few new customers. Instead, you'll have at your disposal a number of proven sales letter, postcards, flyers, ads, and more that you will simply cut-n-paste your information to and it's ready to send out the door!

Here's a quick sneak peek at just some of the tools you'll walk away with:

	A powerful, attention grabbing Unique Selling Proposition that will help you stand out from your competition like you're wearing an Armani suit in a homeless shelter.
	A list of highly targeted, highly qualified prospects that will become your ticket to great profits, more business, and a solid, growing business in 2007
	A stack of powerful marketing tools (sales letters, flyers, customer newsletters, postcards, newspaper ads, etc.) all customized for your business that you'll be able to use like laser guided missles to convert higher percentages of prospects to loyal, lasting customer
	A sure-fire system for turning your most underused, yet most valuable asset into a goldmine of new business that will keep you profitable and growing for years to come
	An extremely effective hands-free system for locating, qualifying, and converting prospects into loyal, long-lasting satisified customers that will allow you to focus on providing superior service while at the same time add enough new customers to keep your crews busier than bees in a field of clover

Now, I typically charge between $997-1,500 to write just one marketing campaign. That could include a series of sales letters or postcards, the follow-up materials, customer communications, etc. The reason I charge so much is because when a LCO uses the campaign just as I've written it, it pulls in at least 10x's the amount that owner paid to get it.

So if you think about it, even if you walked away with just one successful sales letter or postcard series, you're looking at spending $997 at the very least. But, you won't have to pay anything near that when you're selected to join this select group of business owners.

Next, you'll walk away with a detailed, step-by-step, day-by-day action plan for putting all these tools, resources, and insights into action immediately. In fact, this action plan is not something that will only last for a few weeks, or even a few months. This action plan will serve as your guide for the entire year!

By the end of our 6 weeks together, you'll have 365 days worth of activities laid out for you so there won't be anymore scrambling around when spring rolls around and you need to get out your marketing materials. You'll already know well in advance what you're going to do, who you're going to send it to, what you're going to say, and how you're going to deliver it.

With this action plan, you'll always be 3 or 4 steps ahead of everyone else, including your competition!

Next, you'll receive 3 private one-on-one consultations with me AFTER the 6 weeks is up to make sure your action plan is still on track and that you're on target to add the additional $15,000 to your bottom line.

After the series has ended, you'll have the opportunity to schedule 3 different 30 minute consultations with me AT ANY TIME during the year. It doesn't matter if you decide to wait until mid-summer to have a consultation. Or early fall. Or even 1 year from now!

When you decide to claim your follow-up consultations is completely up to you!

Now, I normally charge $150/hr to do private consultations so these 3 consultations alone represent a value of $225. But again, as a member of this elite group you won't pay anywhere near that price.

So now that you know how we're going to add an additional $15,000 of profits in 2007, let's take just a moment to figure out the value of everything you'll receive:

But wait, that's not all...

... You'll Also Receive The Following Fast-Action
Bonuses When You Join This Select Group:

As I'm sure you already know, the internet has become an important part of our every day lives. In order to develop a strong brand and name recognition, a website is a critical element to any solid marketing plan. More and more consumers are going online to find and research their service providers and it's no different for lawn care or landscape businesses.

If you're not there when they come looking, YOU'RE MISSING THE BOAT!

If you already have a website, you can use these discounts on some of my additional website services to help improve your search engine ranking, increasing the conversion rates of visitors to your site, and setting up online follow-up marketing systems.

This is a bonus I'm SUPER excited to offer you. See, at the beginning of the new year I'll be opening up a brand new service that will allow you to completely unload most of your marketing efforts. As a member of this exclusive group, you'll have your very own virtual marketing department at your beck and call to make sure you're doing the things you need to in order to reach your customer acquisition and retention goals.

As a member of this exclusive club, some of the things you'll recieve each month include:

	A brand new, hot off the press complete marketing campaign designed to attract hordes of rabid new customers, or upsell your existing customers, or maybe even develop extremely profitable joint venture relationships with other service providers. Each month it will be something new and implementing it will be as simple as cut-and-paste.
	A monthly marketing teleseminar where I'll either speak on a different topic that will help you be more effective and efficient at marketing your business OR I'll interview a leading marketing expert and get them to spill the beans about the very latest and most effective marketing methods
	Access to the recordings of previous months calls as well as a CD in the mail of the very last call so you can listen to these highly informative calls again and again at your leisure
	A hard copy newsletter packed to the gills with examples, insights, and instructions on how you can better market your business, develop a relationship as the lawn care or landscaping 'expert', and build a solid long-term, highly profitable business.
	Call-in days where you'll be able to reach me directly and speak with me about specific issues or challenges you're having with any aspect of your business.
	A weekly 'Magical Marketing Insights' fax to help kick-start your week and get you thinking about ways you can increase your market share, improve response rates from your marketing campaigns, or implement a system to generate referrals from existing customers, just to name a few.
	Access to a 'Member's Only' website where you'll have access to piles and piles of winning examples of sales letters, postcards, newspaper ads, telephone ads, previous teleseminars, newsletter archives, a member's only forum, and a whole slew of other goodies to help you become a trained marketing assassin.

There's a whole lot more I could write about this Champion's Circle, but like I said, it's not being released to the general public until January 1st and I don't want to give away too much just yet.

But, as a member of this select group you'll have first crack at it!

This opportunity is definitely NOT for everyone.

Now, as much as I'd love to help everyone, I just can't. And not only can I NOT reach out to every business owner looking to add some serious income, I know that not every one is willing to put forth the effort or make the investment required to make it happen.

So in order to save both of us the time, money, and headaches that could result, please read through the following list of criteria to make sure this is really something you can benefit from:

Now, if you've read through that list and you feel you meet every one of those criteria, than you're definitely someone that will succeed with this select group of LCO's.

As I stated earlier, I'm looking for a group of serious business owners that are tired of wasting time and money on ineffective marketing methods. I want to work shoulder to shoulder with a select group that want to break through their previous sales records and achieve phenomenal results in 2007.

Are you going to one of them?

If you're still with me, then you definitely are someone that's serious about implementing proven marketing systems that truly can Save You Sweat, Time, Energy, and Money.

To claim your spot in this elite group of lawn care or landscaping business owners...

Click here to print out an order form to mail or fax your order.

The program begins on Wednesday, December 27th so don't delay in claiming your spot!

I look forward to helping you implement your own time saving, profit producing systems for your business.

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