The Magical Marketing Makeover

Copywriting

Articles and White Papers

Lead Generation Advertising

Direct Mail

Website Development

Website Traffic Generation

Website Traffic Conversion

The Magical Lawn Care Marketing Makeover:

Are you struggling to attract new clients? Are you tired of chasing prospects down instead of having them chase you down?

Imagine just for a second a world where you had more lawn care or landscaping prospects and customers than you could possibly handle. A world where they called on you and chased you down, instead of the other way around. A world where you had a constant and steady stream of QUALIFIED prospects and customers. All this and more is possible when applying PROVEN and TIME-TESTED marketing principles.

The goal of the Magical Lawn Care Marketing Makeover is to implement a marketing system that puts all your marketing efforts on auto-pilot, allowing you to focus on doing what you do best: providing a high quality lawn care maintenance service.

At the end of the Magical Lawn Care Marketing Makeover, your business will have:

• A clearly defined marketing plan that takes all the guesswork out of marketing your services and growing your business
• A finely-tuned system that attracts targeted prospects to your product or service like a porch light does a moth on a summer evening
• The knowledge and tools needed to dominate your marketplace in 30 days or less for LESS than what you're spending now

To find out more about how to super-charge your marketing efforts with the Magical Lawn Care Marketing Makeover, click here to request more information.

Copywriting:

Excellent advertising copy is without a doubt one of the most underrated elements of any successful marketing plan. A skillfully crafted, highly targeted sales message that has been integrated with ALL aspects of your marketing plan - via web, direct mail, and print advertising - can transform your lawn care maintenance business literally overnight and create a steady stream of sales for you for years to come.

More than any other factor, good copy is THE overriding ingredient that determines whether your marketing efforts works, or if it's just wasted money. While most business owners do not understand the power of great copy, those that do have a distinct, almost unfair advantage over their competition.

A quality copywriter will dig into a particular story like a detective, discovering the hidden gems that make your particular sales story spring to life. Hiring a good copywriter is one of the best business decisions you'll ever make, because every advertisement or marketing piece you run can be transformed into a profitable financial investment by a good copywriter.

Contact Us today to discuss how we can help transform your next marketing campaign into a solid investment.

Magazine Articles and Free Reports:

Publications such as articles in local publications and newspaper are powerful publicity tools. One of the keys to a successful educational marketing plan, is establishing credibility and expertise. Writing and publishing articles is without a doubt, one of the fastest ways to establish that expertise.

Free reports should be the centerpiece of highly effective, low-cost lead generation system for many lawn care maintenance and landscaping companies. It is an opportunity to provide your prospects and customers something of value for very little cost to you. Doing this will increase your position as the 'expert' and will work to build credibility in the eyes of your prospects. Along with a carefully planned lead-generation system, well written report can be worth its weight in gold.

However, most articles and 'free' reports fall short of their true potential in two ways:

1) They fail to achieve a proper balance between establishing credibility and selling - they are either too commercial, or not commercial enough. In most cases, they're just boring and nobody reads boring stuff unless they absolutely have to.

2) Companies don't market them effectively. You can have the greatest article or free report in the world, but if you can't get anyone to read it, it doesn't matter.

Contact Us today about writing an article or creating a free report to use in your next marketing campaign. Let us design an integrated approach for you, writing and/or editing your free report and editing and/or marketing your articles, then designing highly effective, low cost lead generation campaigns around them.

Lead Generation Advertising:

Lead Generation Advertising is a very powerful, little known form of advertising that can completely eliminate cold calling and position you as the lawn care 'authority' in your area. It ensures that you only spend time with people who are worthy of your time and who have proactively expressed interest in doing business with you. Skillful lead generation advertising can differentiate you from every competitor and make you a formidable opponent in your marketplace.

From lead generation advertising with multi-step marketing campaigns to one-step direct marketing campaigns we can create an advertising mix that reliably brings you new business with minimum waste and even less "manual labor" sales grunt work.

Click here to contact us about setting up your lead generation advertising campaign.

Direct Mail:

Direct Mail is a very powerful weapon for every conceivable kind of business. It is totally unique in its ability to target prospective customers with laser precision and deliver a complete and compelling sales message at a very low cost. With direct mail you can establish a solid presence in your prospects' or customers' mind with little overhead.

Success in direct mail is based on understanding your target prospect, acquiring a quality list of prospects, creating compelling offers that address their needs, producing seductive copywriting that conveys benefits and then properly packaging your lawn care maintenance or landscaping service.

We bring all of these ingredients together for highly effective targeted marketing. Contact us to discuss your project in detail.

Website Development:

Despite what many experts teach about the Internet being a medium where you can sell to the world virtually for "free," most companies' investment in website development never pays off. Why is that? Because they treat their website as a glorified brochure instead of the direct response sales and marketing tool that it should be. It must have a VERY focused objective, driven by good copy, compelling offers, and attract its fair share of visitors.

We can develop turn-key website solutions for lead generation, customer relationship management, and customer education. These services could include the services of a full-time webmaster, email management, hosting, and tracking of your visitor's activity.

Click here to contact us about creating powerful, customer attracting website.

Website Traffic Generation:

This is crucial. It doesn't matter how good your website is if nobody gets there! We have the necessary experience in search engine placement, search engine optimization, and a solid track record in profitable use of the powerful but complex "Pay per Click" strategies.

Click here to contact us about creating a stream of qualified prospects to your website.

Website Traffic Conversion:
This is another critical component of profiting from your website. It doesn't matter how many people visit your website if they don't do what you want them to do once they're there! A potent combination of lead generation advertising, educational marketing, development of compelling offers and response mechanisms, and good copywriting can make your website very profitable.

If you would like to learn more about our services, Click Here to submit a Service Request form.

Please Note: Chestin Salisbury and the staff at Lawn CareMarketingMagic are selective about accepting clients and projects. All services are subject to our limited availability.